Privacy Policy

Effective Date: April 7, 2016

This Privacy Policy explains the privacy practices for the website (the “Website”), what information about you (the “User” or “you”) will be collected by Umi Organic, LLC (“Umi”, “we” or “us”) when you use the Website, and how the information will be used. This Privacy Policy does not apply to information we collect by other means (including offline means) or from other sources.

Information We Collect

User-Provided Information: You provide us information about yourself, such as your name, e-mail address, and zip code if you choose to sign up for our newsletter.

Cookies Information: When you visit the Website, we may send one or more cookies - a small text file containing a string of alphanumeric characters - to your computer that uniquely identifies your browser and helps us enhance your navigation through the Website. A cookie may also convey anonymous information about how you use the Website. A cookie does not collect personal information about you. We may use both session cookies and persistent cookies. A persistent cookie remains on your hard drive after you close your browser. Persistent cookies may be used by your browser on subsequent visits to the Website. Persistent cookies can be removed by following your web browser’s directions. A session cookie is temporary and disappears after you close your browser. You can reset your web browser to refuse all cookies or to indicate when a cookie is being sent. However, some features of the Website may not function properly if the ability to accept cookies is disabled.

Log File Information: Log file information is automatically reported by your browser each time you access a web page. When you view our Website, our servers automatically record certain information that your web browser sends whenever you visit any website. These server logs may include information such as your web request, Internet Protocol (“IP”) address, browser type, referring / exit pages and URLs, number of clicks, domain names, landing pages, pages viewed, and other such information.

Clear Gifs Information: When you access the Website, we may employ clear gifs (also known as web beacons), which are used to track the online usage patterns of our users anonymously. No personally identifiable information is collected using these clear gifs. In addition, we may also use clear gifs in HTML-based emails or newsletters sent to our users to track which emails are opened by recipients. The information is used to enable more accurate reporting, improve the effectiveness of our marketing, and make the Website better for our users.

How We Use Your Information

We use the information collected through the Website to operate, maintain, and provide the features and functionality of the Website and to respond to subscription requests you have submitted to us.

By providing us your email address, you consent to our using the email address to send you Website-related notices, including any notices required by law, in lieu of communication by postal mail. We may also use your email address to send you other messages, such as newsletters or special offers. If you do not want to receive such messages, you may unsubscribe by following the link provided in the email communication or newsletter. You may not unsubscribe from Website-related emails.

We may use certain information about you and/or certain of your data without identifying you as an individual to third parties. We do this for purposes such as analyzing how the Website is used, diagnosing service or technical problems, maintaining security, and personalizing content. We may work with Google Analytics to help us understand how the Website is being used, such as the frequency and duration of usage, how Users found our Website, and other non-personally identifiable information so we can deliver a better experience and improve the Website. You may review how Google uses data collected through this Website by reading the relevant section of their privacy policy here.  

We use cookies, clear gifs, and log file information to: (a) remember information so that you will not have to re-enter it during your visit or the next time you visit the Website; (b) provide custom, personalized content and information; (c) monitor the effectiveness of the Website; (d) monitor aggregate metrics such as total number of visitors and traffic; and (e) diagnose or fix technology problems.

How We Share Your Information 

Personally Identifiable Information: We may share your personally identifiable information with third parties solely for the purpose of providing services to you, including fulfilling newsletter subscriptions. We may store personal information in locations outside our direct control (for instance, on servers or databases co-located with hosting providers).

We do not share your personally identifiable information with third-party companies for their direct marketing use. As we develop our business, we may undertake corporate divestitures, mergers, a dissolution, or other business undertakings. User email and visitor information is generally one of the transferred business assets in these types of transactions.

Except as otherwise described in this Privacy Policy, we will not disclose personal information to any third party unless required to do so by law or subpoena or if we believe that such action is necessary to (a) conform to the law, comply with legal process served on us or our affiliates, or investigate, prevent, or take action regarding suspected or actual illegal activities; (b) to take precautions against liability, to investigate and defend ourselves against any third-party claims or allegations, to assist government enforcement agencies, or to protect the security or integrity of our Website; and (c) to exercise or protect the rights, property, or personal safety of Umi, our customers or others.

Non-Personally Identifiable Information: We may share non-personally identifiable information (such as anonymous usage data, referring/exit pages and URLs, platform types, number of clicks, etc.) with interested third parties to help them understand the usage patterns for the Website.

Your Choices About Your Information

You may, of course, decline to submit personally identifiable information through the Website, in which case we may not be able to provide certain services to you.

Children’s Privacy

We do not knowingly collect or solicit personal information from anyone under the age of 13. If you are under 13, please do not send any information about yourself to us, including your name, address, or email address. No one under age 13 is allowed to provide any personal information to or on the Website. In the event that we learn that we have collected personal information from a child under age 13, we will delete that information as quickly as possible. If you believe that we might have any information from or about a child under 13, please contact us at

Links to Other Websites 

We are not responsible for the practices employed by websites linked to or from our Website, including social media sites, nor the information or content contained therein. Please remember that when you use a link to go from our Website to another website, our Privacy Policy is no longer in effect. Your browsing and interaction on any other website, including those that have a link on our Website, is subject to that website’s own rules and policies. Please read over those rules and policies before proceeding.

Changes to Our Privacy Policy

If we change our privacy policies and procedures, we will post an updated Privacy Policy on the Website to make you aware of what information we collect, how we use it and under what circumstances we may disclose it. Changes to this Privacy Policy are effective when they are posted on the Website.  If you have any questions about this Privacy Policy, the practices of this Website, or your dealings with this website, please contact us at